Kroenke Arena Company, LLC a member of Altitude Analytics family of companies, Cookie Policy

Effective Date: March 25, 2026

This Cookie Policy (the "Policy") explains how Kroenke Arena Company, LLC, a member of the Altitude Analytics family of companies ("Altitude Analytics"), each of which is listed here (collectively, "we," "us," or "our"), uses cookies, pixels, and similar technologies on our websites, mobile apps, and other online services that link to this Policy (the "Services").

This Policy should be read together with our Privacy Policy, which provides additional information about our data practices and your privacy rights.

The Cookies We Use

We use a range of technologies, including cookies, pixels, and subsets of each, such as web beacons, software development kits ("SDKs"), and script trackers, to collect information when you use our Services to help us operate, secure, and optimize the Services.

• Cookies are text files that websites store on a visitor's device to uniquely identify the visitor's browser or to store information or settings in the browser for the purpose of helping you navigate between pages efficiently, remembering your preferences, enabling functionality, helping us understand user activity and patterns, and facilitating online advertising. They can typically only be read by the domain that set them, and they may be persistent (remain on your device for a defined period) or session-based (deleted when you close your browser).
• Pixels are small pieces of code embedded on our Services or in our communications that enable us to record certain actions, such as page views, ad impressions, purchases, and video viewing activity. Pixels may read or set cookies and can be used in conjunction with cookies to recognize your device across websites and services.

These technologies may be set by us or by third-party providers on our behalf. We refer to these technologies collectively as "Cookies" in this Policy. We use the following three categories of Cookies:

• Performance and Analytics. These Cookies, such as CleverTap, help us understand how the Services are used, including which pages are visited, how users navigate, error diagnostics, and performance metrics. We use this information to improve the user experience and our content. Depending on the provider and configuration, analytics data may be pseudonymized or linked to identifiers. Aggregated analytics are shared with service providers who help us analyze and improve the Services. These Cookies also allow the Services to remember choices you make (such as language, region, or your preferences) and provide enhanced, more personalized features and content. If you disable these Cookies, portions of the Services may not function as intended.
• Strictly Necessary. These Cookies are essential to enable the Services and their features, such as page navigation, access to secure areas, and core functionality (such as ticketing, cart functionality, and account login). They also support security, fraud prevention, and system integrity. Because they are necessary for the Services to function, they do not require consent and cannot be disabled through our preference tools. Your browser settings may block these Cookies, but parts of the Services may not work if these Cookies are blocked.
• Targeted Advertising. These Cookies collect information about your browsing to deliver advertising that is more relevant to your interests, limit how often you see an ad, measure ad performance, and enable ad attribution. They may be set by us or our advertising partners and may be used to build a profile of your interests and show you relevant ads on our Services or on other sites and apps. If you interact with social media features, the social media platform may set Cookies according to its own privacy policies. If you disable these Cookies, you may experience less relevant or targeted advertising.

Why We Use Cookies

We use Cookies for a variety of reasons:

• We recognize returning users, remember your settings and preferences, and maintain your session.
• We assign and associate session or transaction IDs with your activity to enable core functionality such as ticketing, checkout, authentication, and fraud prevention.
• We enhance security by detecting and mitigating threats, abuse, and unauthorized access.
• We measure usage of our Services, diagnose errors, and improve performance, design, and content.
• We personalize content and offers, and we tailor, measure, and improve the relevance and effectiveness of advertising on our Services and on third-party sites and apps.
• We measure and understand engagement with our video content, including whether and how long you watch a video, whether you pause or replay, and related interactions, as described below.

Pixels and Video Viewing Activity

Video analytics and viewing pixels track interactions with video and audio content, such as play, pause, seek, mute/unmute, volume changes, buffering, time watched, completion, and quality metrics (such as resolution or bitrate). These pixels may also record content identifiers (such as titles or IDs) to measure performance, personalize recommendations, and improve streaming experiences.

When video viewing activity is paired with information that identifies you, we obtain the required consent, including as applicable under the Video Privacy Protection Act ("VPPA") and related laws, before sharing the video viewing activity and identifying information with our affiliates, partners, and service providers for analytics, functionality, and targeted advertising purposes.

If you have consented to the sharing of your video viewing activity, please see this link for details about third parties with whom your video viewing activity will be disclosed.

Do Not Track Signals

Some browsers have a "Do Not Track" ("DNT") feature, which signals to websites that you do not want your online activity tracked. Our Services currently do not respond to DNT signals. However, you can manage your tracking preferences as described in the "Managing Your Preferences" section below.

Managing Your Preferences

You have control over your Cookie settings and can adjust them at any time. Please note that disabling certain Cookies may affect your ability to use all website features.

To manage your Cookie preferences, click on the "Your Privacy Choices" link found in the footer of our websites or at the bottom of the page in an App. You can also manage cookies through your browser settings. Most browsers allow you to block or delete cookies, including our Cookies, through the browser's privacy or security settings. Please note that if you choose to block our Cookies, you may need to manually adjust some preferences every time you visit our Services.

Your Rights Under Applicable Law

You may have additional rights regarding the information collected through Cookies, including the right to access, correct, delete, or port your data, the right to opt out of the sale or sharing of your personal information, and the right to limit the use of sensitive personal information. For more information about these rights and how to exercise them, please see our Privacy Policy.

Questions

If you have questions about how we use any of our Cookies or wish to exercise your privacy choices, please contact us at privacy@teamkse.com or call us at 1.833.453.2794. You may also visit our Privacy Policy for additional details about our data practices and your rights.

Changes to this Policy

This Policy may change from time to time. We reserve the right to change this Policy at any time to use additional or different Cookies. The amended Policy will always take effect upon its publication and the latest version can always be viewed on our website. If you do not agree to the revised edition of our Policy, you should stop using our Services.

You can view more detailed information about the specific Cookies we are using at any time by clicking this link, which lists, for each Cookie, the name of the Cookie, the domain of the Cookie (which identifies the entity that runs the Cookie), the provenance of the Cookie (which identifies whether we or a third party set the Cookie), and the duration of the Cookie (which identifies how long the Cookie remains on your browser, such as session-only or a specified number of days). PLEASE NOTE THAT THE SPECIFIC COOKIES WE USE MAY CHANGE FROM TIME TO TIME. WE ENCOURAGE YOU TO PERIODICALLY REVIEW OUR COOKIES IN YOUR PRIVACY CHOICES AT THE BOTTOM OF OUR WEBSITE OR AT THE BOTTOM OF OUR APP TO STAY INFORMED ABOUT THE COOKIES IN USE WHEN YOU VISIT OUR WEBSITE.